Looking back: 5 of the best food PR campaigns of 2016

As the year draws to a close, let’s take a look at some of the food and drink PR campaigns or ‘stunts’ that really stood out from the crowd.

Aldi created a futuristic pop-up wine shop in Shoreditch’s Boxpark to promote the launch of their e-commerce site. It coincided with London Wine Week and encouraged customers to try before they buy.

 

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Doughnut giant Krispy Kreme ‘leaked’ an internal memo to announce a new doughnut filled with Nutella. The letter informed store managers of a staff briefing and how to prepare for the hysteria of Nutella fans.

 

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In December Burger King launched the Whopper Exchange where they promise to exchange unwanted holiday gifts for a Whopper. The gifts must be unused and will be donated to The Salvation Army.

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‘If Carlsberg did chocolate bars’. In Easter, Carlsberg wanted people to be thinking about beer just as much as chocolate. They created a chocolate bar at the Truman Brewery in Shoreditch. The three metre shop was made entirely of chocolate and featured a chocolate dartboard and bar stools.

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When Gregg’s launched their latest coffee range in March they set up giant nap pods in London. This drew on research from the University of Pennsylvania that found napping for 20 minutes after drinking coffee increases productivity. Members of the public were given the food giant’s newest drink and could then have a power nap in the cup-shaped pods complete with blankets, cushions, music and mood lighting.

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