A Christmas scandal: Terry’s Chocolate Orange and Toblerone

Every Christmas I get a Terry’s Chocolate Orange in my stocking.

There’s nothing better than tucking into the spherical treat on Christmas Day evening.

No matter how full of turkey and pigs in blankets I am, there’s always room for a few segments of Terry’s Chocolate Orange.

And the best part? That little flaky core of chocolate in the middle.

As you can tell, I’m a big fan.

So imagine my horror when I found out they were to be reduced in size by 10 per cent!

People up and down the country were suitably outraged and headlines read ‘Stop messing with Terry’s, it’s mine!’ (The Telegraph).

The chocolate, which was first manufactured in York in 1932, has been reduced in weight from 175g to 157g.

Disgruntled Chocolate Orange aficionados took to social media to express their horror.

Many accused Terry’s Chocolate Orange’s American owners, Mondelez International, of ‘ruining British chocolate’.

Mondelez International took over production of the Chocolate Orange in 2012.

The company blamed the rising cost of ingredients as the reason for the smaller size.

But despite this smaller size, the price remains the same.

For Mondelez International, this could be a PR disaster. No one wants to be known as the brand who ruined British chocolate.

Some people have even threatened to boycott Terry’s Chocolate Oranges this festive season. I mean, I wouldn’t go that far but the company could see a dip in sales as a result of the changes.

Funnily enough, Mondelez International are also behind the recent controversial changes to Toblerone.

The bar’s distinctive chocolate chunks are a lot sparser in a bid to reduce its weight.

This is a measure for the UK only.

Credit: Toblerone
Credit: Toblerone

In a statement on the Toblerone Facebook page, the company said: “We had to make a decision between changing the shape of the bar, and raising the price.

“We chose to change the shape to keep the product affordable for our customers, and it enables us to keep offering a great value product.”

These are not the first instances Mondelez International have received a backlash for ‘messing’ with much-loved products.

Consumers were not happy when the company (who also own Cadbury’s) changed the recipe of the Crème Egg or the shape of Dairy Milk.

It seems Mondelez International’s PR team have a lot of work to do if they want to win back the trust of the British public.

The lesson to learn from this? Don’t mess with people’s chocolate.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s